YouTube to Allow Creators to Use Their AI Likeness in New Shorts Feature

New York: YouTube is changing how creators make Shorts. Soon, fans might see AI versions of their favorite stars while watching. CEO Neal Mohan shared on Wednesday that creators can use their own likeness for these Shorts.

“This year, you can create a Short with your own likeness, make games with simple text, and try out music,” Mohan wrote. YouTube Shorts already gets about 200 billion views daily, making it very popular. The company wants to keep growing this platform with new tools like AI clips, stickers, and auto-dubbing.

Creators will also get new options to control how their likeness is used in AI content. This means they can help manage their image in videos. YouTube is also working on technology to stop others from using a creator’s likeness without permission. This helps protect faces and voices.

As YouTube works on these new features, they aim to keep the quality of Shorts high. Mohan mentioned that the company is learning how to create a better experience for viewers. They want to cut down on poor-quality AI videos and keep the platform free from spam and clickbait.

Besides the new AI features, YouTube plans to expand Shorts with new formats, such as image posts, to make it more fun. These formats are already popular on other platforms like TikTok and Instagram Reels.