Google blocked a record 8.3 billion ads in 2025 using AI but suspended fewer advertiser accounts, suggesting a shift toward targeting individual ads instead of entire accounts.
Mumbai: Google shared new numbers about stopping bad ads on its website. The company blocked a record 8.3 billion ads last year. This is much more than the 5.1 billion ads blocked in 2024.
The search company used artificial intelligence to find and stop these ads. Google’s Gemini AI models helped find most of the bad ads before anyone saw them. More than 99% of policy-violating ads were caught by AI.
Even with so many ads blocked, fewer advertiser accounts were stopped. Google suspended 4 million advertiser accounts tied to scams. The company says this shows they now focus more on stopping individual bad ads rather than closing whole accounts.
Google wants to stop harmful ads as early as possible. They use AI to look for patterns across many ads at once. This helps them catch tricky scams that might look different but are actually the same.