OpenAI has acquired Hiro Finance, an AI-powered personal finance app, with terms undisclosed and employees joining OpenAI.
San Francisco: OpenAI has bought Hiro Finance, an artificial intelligence company that helps people manage their money.
Hiro Finance was started in 2024 and made an app that asks users questions about their income, debts, and monthly bills. The app then shows people different what-if situations to help them make smart financial choices. Hiro trained its AI to be very good at financial math.
About 10 people work at Hiro, and they will move to OpenAI with founder Ethan Bloch. OpenAI did not say how much it paid for the company. Hiro will shut down on April 20 and delete all its data on May 13, so this appears to be what’s called an acqui-hire – when a company buys another mainly for its workers.
Bloch started another company called Digit before this one. He helped Digit grow by teaching it to automatically save people’s money. Bloch sold Digit for about $230 million to a company called Oportun in 2021. This marks Bloch’s third successful company sale.
OpenAI has bought other finance-related apps before. The company wants ChatGPT to be useful for business finance teams. Some people think OpenAI might make a special finance planning app using Hiro’s technology. Time will tell if that happens.