YouTube is raising prices for its Premium and Music subscriptions in the U.S. starting this month with increases for both new and current users.
YouTube: The company is raising prices for YouTube Premium and YouTube Music in the United States.
YouTube Premium: The individual plan is going up from thirteen dollars and ninety-nine cents to fifteen dollars and ninety-nine cents per month, while the family plan will cost more at twenty-six dollars and ninety-nine cents instead of twenty-two dollars and ninety-nine cents.
YouTube Premium Lite: This plan, which lets you watch without ads on most videos but not music videos, is increasing from seven dollars and ninety-nine cents to eight dollars and ninety-nine cents per month.
YouTube Music: The individual music plan will cost eleven dollars and ninety-nine cents instead of ten dollars and ninety-nine cents per month. The family plan will go up to eighteen dollars and ninety-nine cents from sixteen dollars and ninety-nine cents per month.
The company said these price increases will happen for both new users and people who already have subscriptions. Current subscribers will get an email at least thirty days before their prices go up.
A YouTube spokesperson said they are changing prices to keep giving subscribers things they like such as watching videos without ads, playing videos in the background when you leave the app, and having access to more than three hundred million songs on YouTube Music.
YouTube first raised these prices in July of twenty twenty-three, when they went from eleven dollars and ninety-nine cents to thirteen dollars and ninety-nine cents for Premium, and from nine dollars and ninety-nine cents to ten dollars and ninety-nine cents for Music.
The company said in March twenty twenty-six that it has one hundred twenty-five million subscribers for both YouTube Music and Premium together. This is more than the one hundred million they had in twenty twenty-four.
Other streaming services are doing this too. Netflix and Amazon Prime Video raised their prices last month, and Spotify did at the start of the year. HBO Max, Peacock, and Disney+/Hulu all increased prices last year as well.